BBIKE enters into the European Market

Jun 10, 2023

This year marks BBIKE'S first official participation in Eurobike as we celebrate the launch of our latest models in the European market. The BBIKE brand is thrilled at the opportunity to become part of Europe’s rich cycling culture, building on our impressive growth over the past few years. At Eurobike 2023, visitors will get the chance to discover BBIKE’s long history that reaches back over a century, see our latest models up close, and learn about what’s in store for the future.

BBIKE is the most recent chapter in the story of the renowned Italian brand Benelli. A shortening of Benelli Bike, BBIKE was formed in 2018 on the heels of Benelli Motorcycles becoming part of the Chinese manufacturing consortium Qianjiang. The original Benelli company was established in 1911 in the small Italian village of Pesaro where the brand still maintains its design headquarters. Over a century of motorcycle design and manufacturing expertise inspired the creation of BBIKE as a natural diversification into two-wheeled mobility.

BBIKE is a refreshing new player in the bicycle industry, embracing a unique global sales model and the production of high-quality bikes at a competitive price. Customers can take advantage of our growing network and purchase directly from BBIKE either online or in-store, saving them money. Quality and impeccable Italian design are the hallmarks of Benelli Bike products, including complete bicycles, cycling apparel, and helmets.

No alt text provided for this image
Hall 12.1 - Booth A13 Eurobike 2023


We first launched our bikes in Argentina and Ecuador in 2020 and now have operations across North and South America. This year, we are kicking off the start of our participation in the European and Asian markets here at Eurobike 2023. We have brought along several of the most exciting new additions to our fleet. Our extensive lineup includes electric bikes, urban commuters, road, and mountain bikes. By 2025, BBIKE plans to be present in more than 100 countries.

Our brand embraces its current role as a pioneer in the mobility industry and continues to develop its two-wheeled expertise that reaches back decades. At BBIKE, we source inspiration from our rich history and work toward the future of bicycle design.

Enjoy Eurobike 2023 and swing by our booth A13, Hall 12.1 to see our bikes in action and chat with us! If you have any additional questions, feel free to send a message online or email us at


This website uses cookies

We use our own and third-party cookies to help us improve your shopping experience by analyzing how our website is used. By continuing to browse the website, you agree to our use of cookies. For more information, read our Cookies Policy.